Why consumer caution is a brand opportunity
Cautious consumers reward brands that offer clarity, consistency and confidence, not louder...
Communications
Consumer Duty has changed marketing. Many teams haven’t caught up
Consumer Duty has raised the bar for marketing clarity, forcing teams to...
Championing the next generation
Strand is proud to sponsor the Young Achiever Award at the Heart...
The journey behind the Strand rebrand
Strand was built to bring every strand of marketing together. This rebrand...
Why customer loyalty is harder to buy in 2026
Growth isn’t about who you win. It’s about who stays. Retention is...
When ‘we’ll wait and see’ becomes a reputational risk
Delaying communication feels cautious, but silence fuels speculation and erodes trust when...
The hidden cost of silence
Marketing isn’t a cost to cut in uncertainty. It’s the engine that...
Rebranding isn’t a design project
A successful rebrand doesn’t just change how a business looks. It changes how it...
How to write an award-winning entry
Great work doesn’t win awards on its own. Clear structure, proof and...
Your brand’s next battleground is inside your business
Informed, confident employees are your secret weapon.