Brand
The thinking behind what people see.
We build brands that look good, sound sharp and stand for something. Whether you’re creating from scratch or evolving what already exists, we shape the strategy, identity and assets that make your business feel confident and ready to grow.
A brand isn’t just a logo. It’s everything.
Your brand is how people remember you, trust you and recommend you. We help organisations define who they are, what they stand for and how they show up across every touchpoint.
That might mean sharpening your strategy, reworking your identity or finally getting consistency across everything from your signage to your presentation slides. It might mean a total rebrand. Either way, we’ll take you from fuzzy thinking to clear, confident execution. We’ll make sure your brand doesn’t just look the part, it makes sense commercially too.
From positioning to packaging, straplines to social assets, we don’t just brand. We brand properly.
How we work.
Get clear.
We work with you to understand the ambition behind the brand, what you need it to say, do and stand for. No jargon, no fluff, just the sharp thinking that forms the foundation of great design.
Get it right.
We shape everything from strategy and messaging to naming, visual identity and tone of voice. It’s all aligned across digital, print, packaging, signage, templates and toolkits.
Get it out there.
We help you launch the brand internally and externally, from creative campaigns to staff comms and rollout planning. And we stay on hand to make sure it sticks.
Key brand strands.
We offer the full brand package – from strategy to identity to rollout.
- Brand strategy – Purpose, positioning, tone and voice, all defined to give your brand direction and confidence
- Rebrands – Refresh or full reset, we manage the process from first conversations to final rollout
- Brand design– Logos, colour, typography, templates and systems that look great and actually get used
- Brand rollout – We don’t stop at the deck. We build launch plans, creative campaigns and internal materials to make sure the brand lands
- Naming and messaging – From full naming projects to strategic copy support, we help shape the language that sticks
- Toolkits and templates – Everything you need to embed the brand across platforms, teams and channels, without reinventing the wheel
Case in point.
Redwood Bank .
The brief.
Redwood Bank was looking to sharpen its identity with a refresh of the brand it had been using since inception, with clear guidelines to shape a consistent look and feel to the Bank.
Our approach.
Workshops were organised with Redwood colleagues to gain a clear understanding of the direction the client wanted to take and to establish how the Bank wanted to look and sound. This wasn’t just about updating their logo; this was to recognise everything from tone of voice to the key messages and values.
The result.
A comprehensive set of guidelines was created documenting Redwood’s personality, visual identity and core values, ensuring that all communications remained aligned, whichever channel was being used. A spokesman for the Bank said: “…the recent Redwood Bank brand refresh work … was without a doubt the easiest and most straightforward one I have done in my career and universally received by all stakeholders.”
Why Strand.
We know branding isn’t just about creativity. It’s about clarity, structure and direction and the confidence to stand behind it all.
We’ve helped businesses rename, reposition and relaunch. And because we also do campaign creative and digital delivery, we know how to build brands that scale and perform in the real world.
Whether you’re rethinking everything or tightening what’s already working, we bring the insight, creative strength and structure to do it properly.