Creative
Creative that works as hard as your campaigns.
Creative shouldn’t just look good. It should land a message, shift perceptions and drive people to act. We bring ideas to life with content that’s sharp, purposeful and built to deliver results.
From copy to creative, video to press shots, we produce campaign assets that raise your profile, reinforce your brand and keep your message consistent across every channel.
Creative built for purpose, not just polish.
This isn’t about pretty pictures or clever straplines for their own sake. It’s about content that connects, makes sense commercially and strengthens every campaign.
We make sure your creative looks sharp, sounds right and works hard. And because we work across comms and digital as well, everything is joined up – one message, one voice, one strategy.
Key creative strands.
We produce content that elevates the message and strengthens every campaign.
- Photography – Shoot planning, art direction and editing for campaign, PR and brand use
- Videography – Scriptwriting, production and editing for explainers, campaigns and social
- Design – Visual assets, templates, documents, reports and campaign creative
- Copywriting – Clear, confident, on-brand messaging across all formats
- Advertising assets – Creative for paid campaigns across digital, social and display
What to expect.
- Assets designed to fit seamlessly into your campaign strategy
- Consistency of message and design across every platform
- Fast, agile production without compromising quality
- Creative that works as well commercially as it does visually
- A joined-up process, from copy to creative, managed under one roof
Case in point.
Redwood Bank .
The brief.
Redwood Bank was launching a new product to reward landlords who had already taken steps to make their properties energy efficient. They wanted to promote the offer through ads in trade publications.
The strategy.
We worked with Redwood Bank to sharpen the messaging, building on their existing tagline It’s About Time to create continuity across campaigns. After testing a number of iterations, the agreed line was: “It’s About Time… banks put landlords in the black the more they go green.”
Our design team made sure the creative reflected Redwood’s relatively new brand guidelines, producing a striking ad featuring the Redwood “R” integrated with a green tree. The visual reinforced the environmental benefits while keeping the brand front and centre.
The point.
The campaign delivered more than just a new ad – it cemented Redwood’s reputation as a bank backing sustainability. The message cut through in trade publications, the creative stood out in a crowded market and the client had a clear, consistent way of talking about their new product, which subsequently won an industry award.
Why Strand.
Creative doesn’t work in isolation and neither do we.
At Strand, your creative is built by the same team delivering your campaigns, running your comms and managing your digital. That means one message, one tone of voice and one strategy.
Everyone is briefed at source, aligned from the start and trusted to deliver to Strand standards: clear, consistent and on time.
We take ownership of the whole picture so you don’t have to chase updates, plug gaps or settle for assets that ‘sort of’ work. Whether we’re writing your copy, building your ads or directing a shoot, we keep the detail tight and the output sharp.
Creative is often where campaigns fall down. With us, it’s where they come to life.