The brief.
Leading construction company Willmott Dixon wanted to highlight the social value of its projects and strengthen connections with local stakeholders and communities. The goal was to ensure its work was recognised not only for its scale, but for the positive impact it delivered to people and places.
The strategy.
Working with the internal communications team, we built a calendar of activity around community projects and events. Using the expertise of our former journalists, we developed stories that showed real local benefit and built relationships with regional and trade media to maximise coverage. The approach combined proactive storytelling with consistent press office support, ensuring a steady flow of positive news.
The point.
In the first six months alone, PR activity delivered a 574 per cent ROI. Media coverage positioned Willmott Dixon as a leader in responsible construction and strengthened its profile with local stakeholders. The campaign showed how the company’s projects created real community value – not just bricks and mortar.
Testimonial.
“Since commissioning Strand, the impact has been phenomenal. We’ve had some really great coverage on stories we didn’t think we should be talking about.”
Richard Davidson, former Director and Board Member
