Hertfordshire Chamber of Commerce.
PR that delivered £40k coverage in six months and a stronger voice.
The brief.
Hertfordshire Chamber of Commerce wanted to raise its profile, let more people know about the organisation and what it did, and strengthen its reputation as the voice of business in the county. It also wanted to make more of its membership magazine Inspire. With a small internal team managing competing priorities, the Chamber needed sharper, consistent communications across all media channels.
The strategy.
Regular meetings identified upcoming opportunities, from major events to policy updates, so we could plan proactive coverage while keeping space for reactive stories. We built relationships within target publications to maximise our chances of stories landing.
We also positioned CEO Donna Schultz as a thought leader by securing her a regular column in the local media, ensuring the Chamber had a strong and authoritative voice in county-wide business conversations. For the magazine, we took a step back and redesigned Inspire from the ground up – new fonts and templates gave it a sharper look, while content was re-focused on the Chamber’s priorities and key events.
The point.
One of the first releases we wrote for the Chamber was coverage of its annual Chamber Awards. That alone achieved an estimated reach of 225,000 and an equivalent advertising value of £10,000. In the first six months, press activity generated more than £40,000 worth of coverage. Press coverage continues to deliver a strong monthly ROI while the redesigned Inspire has become a showcase for members and a trusted channel for the organisation’s voice.
Testimonial.
“We had £40,000 worth of coverage in six months and that is phenomenal for the fee we are paying. It’s exceeded all our expectations.”
Briege Leahy, former CEO
