Business Energy Scotland
Business Energy Scotland.
Case studies that proved energy savings and boosted credibility.
The brief.
Business Energy Scotland, funded by the Scottish Government, provides expert, impartial and free energy advice to SMEs. The organisation wanted to show businesses the real impact of its programme – not just in theory, but in practice.
The strategy.
We worked with the internal team to source the most engaging stories from across Scotland. By interviewing businesses that had already made use of the services, reviewing their energy reports and shaping content that highlighted savings in action, we produced a series of clear, credible case studies. Each one was published on the website and featured in regular newsletters, creating a library of proof points that could be shared with stakeholders and prospects alike.
The point.
The case studies brought Business Energy Scotland’s work to life, showing SMEs exactly how advice translated into financial and environmental savings. They boosted the organisation’s credibility, gave it a bank of success stories to use in wider marketing and stakeholder engagement, and made energy efficiency feel real, relatable and worth acting on.
Testimonial.
“A joy to work with. Fantastic writers who never fail to impress.”
Andrew Leahy, Marketing Manager
