Broxbourne Enterprise Centres
Broxbourne Enterprise Centre.
Launch PR and content that put a new business hub firmly on the map.
The brief.
Ahead of its official launch, Broxbourne Enterprise Centres wanted to raise awareness of its new state-of-the-art business hub and attract interest from local entrepreneurs and SMEs. The centre also wanted to provide incoming tenants with tools to help them publicise their move and grow their profile.
The strategy.
We created a full media toolkit for businesses moving in, giving them ready-made content to share with their networks. To support the centre’s launch, we produced high-quality video and photography, developed website content to showcase the facilities and issued a press release that secured local coverage. We worked closely with the central marketing team to make sure all messaging was consistent and aligned. Our support continued beyond launch, including content for the centre’s first anniversary to keep momentum going and reinforce its reputation as a thriving hub.
The point.
The campaign raised the profile of Broxbourne Enterprise Centres as a modern, professional base for growing businesses. Media coverage and fresh website content helped put it firmly on the map, while the tenant toolkit allowed businesses to amplify the story themselves. Continued support around the first anniversary kept the profile high and gave the centre credibility, visibility and a strong foundation for growth.
