BakeCare.
Perfect recipe for new service.
The Craft Bakers Association (CBA), an organisation for which we write and design the quarterly magazine, wanted to introduce a new benefit, BakeCare, to support its members with equipment breakdowns.
We were approached to create a new logo and collateral for BakeCare that would be used across its website, in its magazine and at events. The brief was to design something that would sit alongside the CBA’s own logo, to create a family.
The strategy.
The wheat motif used as the C in CBA was replicated for the new logo with the reverse colour palette making an individual marque that sat proudly alongside the organisation’s existing branding. The two married together perfectly.
The same palette was then used to create an advert for the CBA’s own magazine as well as marketing material that could be shared with members.
