Analytics
Performance made clear.
Across all paid channels, search, social, display, email, we track what matters and turn results into recommendations.
One view of what’s working.
From Google Ads and Meta to LinkedIn and email, we bring together your campaign performance into one clear picture, tailored to your priorities and structured for action.
We help you understand where your budget’s going, what it’s delivering and what’s worth changing. Whether you’re tracking leads, conversions or longer-term brand activity, we deliver clarity across every platform and insight you can use.
How we work.
Define success.
We dig into your business goals, audiences and data to shape a plan that works commercially, not just technically.
Set up properly.
From PPC and paid social to email and analytics, we combine tactics that support your goals and speak to your market.
Report with purpose.
We adapt in real time, based on what’s working. You’ll get reporting that makes sense and insight you can act on.
What we deliver.
We manage analytics across all paid digital activity and integrate reporting into your wider marketing strategy.
- Paid media performance reporting – Google, Meta, LinkedIn, Bing and email
- Cross-channel dashboards – One clear view across campaigns and platforms
- GA4 and Tag Manager setup – Accurate tracking from the foundations up
- Campaign insight – Metrics that reflect your goals
- Platform integration – Pulling in the data that matters from every source
- Stakeholder summaries – High-level reporting for boards or exec teams
- Strategic recommendations – Not just numbers, what to do next and why
Case in point.
Redwood Bank.
The brief.
Redwood Bank wanted a single, clear monthly report to share with its leadership team – bringing together press, digital and social results in one place.
Our approach.
We built a format that gave directors an instant view of performance, with the option to dig deeper where needed. Simple, sharp and easy to use.
The result.
A compact report with a RAG summary on page one, showing at a glance what’s up, what’s down and how activity tracks against agreed KPIs.
Why Strand.
You shouldn’t need three platforms, four tabs and a finance analyst to understand what your marketing’s doing. We bring your performance into focus with reporting built around your goals and insight that helps you act fast.
We’re practical, strategic and focused on what matters: outcomes, clarity and continuous improvement.