Public relations
Smart strategic storytelling with real results.
PR shouldn’t feel vague. It isn’t fluff. Done well, it’s one of the sharpest tools in your communications strategy, building trust, influence and visibility where it counts.
It should feel like momentum. We help brands tell stories that stick, show up in the right places and lead conversations in their space. Whether you’ve got something to say and want it heard or aren’t quite sure where to start, we’ll help you shape it, pitch it and make it work for your business.
Strategic and client-centred.
We work with organisations that are doing good work, but don’t always know how to talk about it. Some aren’t sure what makes a story. Others want help responding to the media. Most want to build their profile in a way that’s credible, consistent and commercially useful.
That’s where we come in. We run full press office services, proactive and reactive, backed by a team of former journalists who know what makes a story worth reading and how to get it placed.
What to expect.
- Coverage in outlets your audience actually reads and respects
- Messages that cut through; not just noise, but influence
- A stronger brand presence in your space, consistently, not just once
- A team of former journalists who know how to spot, shape and sell a great story
- Expert positioning that raises your profile and builds trust
- Confidence responding to media with full press office support
- Real-time reporting that shows what’s working, where and why
- The momentum that comes from being visible in all the right places
How we work.
Shape the plan.
We get under the skin of your business, map opportunities and build a media plan that supports your goals.
Build the narrative.
We develop your messaging, pitches, spokespeople and media materials, turning complex ideas into sharp, confident stories.
Make it happen.
We pitch, respond, liaise, brief and follow up. We track results and adapt the approach. And we handle the moving parts, so you don’t have to.
Case in point.
Ayrshire Chamber of Commerce.
The brief.
Ayrshire Chamber of Commerce wanted to raise its profile, build credibility and generate media coverage that would demonstrate the tangible value for its members and prospective members.
The strategy.
We built a clear media plan and provided full press office support, drawing on our background as journalists to shape stories that mattered.
The point.
Over a period of 12 months, the Chamber received an incredible 967% ROI, being featured in the media 126 times.
Why Strand.
We make PR easy to understand and easy to trust. No grandstanding. No filler. Just smart strategy, strong writing and serious press office experience. Our team includes former journalists who know how newsrooms think, what editors want and how to pitch something worth publishing. We handle media responses, prep spokespeople, deliver campaign moments and keep the press side of your business ticking over, without it taking over.