Media training
Own the message.
We help spokespeople, senior leaders and subject-matter experts present with confidence and control. From high-profile interviews and crisis response to reactive comment and campaign press, we’ll make sure your message lands.
Whether it’s your first time facing a journalist or your hundredth, we give you the tools to perform under pressure and lead the conversation.
Why media training matters.
When a journalist calls, it’s not just about what you say, it’s how you say it. Great media training gives you more than a set of lines. It gives you the confidence to handle tough questions, redirect where needed and deliver your message clearly.
We train spokespeople across sectors, in person or virtually, with sessions tailored to the media you’re facing and the outcomes you’re aiming for. We can also step in fast when time is tight.
How we work.
Understand your context.
We get to know your brand, voice, message and media environment. Whether you’re prepping for a profile piece or managing a tough topic, we tailor every session to suit your scenario.
Shape the narrative.
We help you define key messages, avoid jargon traps and stay clear on what you want to land.
Practise under pressure.
We simulate realistic interview formats so you’re prepared for tough questions, sudden shifts and curveballs. Then we give you structured, honest feedback that helps you grow fast.
Why Strand.
Your training will be delivered by former journalists. Those people who’ve asked the tough questions and written the front pages.
We’re fast, practical and direct and we make sure every session adds real confidence, not just commentary.