Brand strategy
Know what you stand for and how to show it.
Before you design anything, you need to define everything. Brand strategy gives you the structure, clarity and confidence to move forward – and stand out for the right reasons.
This is your foundation.
A strong brand isn’t just about looking good. It’s about being recognisable, relevant and ready to scale, with clear principles behind everything you say and do.
We help organisations uncover and define who they are, what they stand for and how to show up consistently. Whether you’re starting from scratch or sharpening what’s already there, we’ll give you a strategy you can stand behind, not just a slogan or a strapline.
From purpose and values to messaging and naming, we turn brand complexity into commercial clarity.
How we work.
Listen and learn.
We get into your world, speaking to leaders, teams and stakeholders to understand the business, market and ambition behind the brand.
Define and align.
We shape your positioning, values, tone and purpose into a clear strategic framework. One that fits your goals, makes sense to your team and actually gets used.
Embed and express.
We support internal adoption and help translate your strategy into the language, visuals and campaigns that carry it forward.
Why it matters.
Brand strategy supports more than marketing. It’s the foundation for business growth, culture, recruitment, messaging and customer experience.
It helps people make better decisions, faster. It cuts through confusion and gives your brand an edge.
Why Strand.
We combine strategic depth with sharp delivery, working directly with founders, senior leaders and in-house teams to get to the heart of what makes a brand work.
We ask smart questions, build clear frameworks and shape strategy that actually gets used. And because we do everything from rebrands to campaign creative, we know how to move from thinking to execution, fast.
We’re not here to run a thousand workshops. We’re here to get your brand straight and make sure it sticks.