Rebrand
Change with purpose.
A rebrand isn’t about a new logo. It’s about shifting perception, aligning strategy and giving your brand the identity it needs to grow.
Make the change mean something.
Whether you’ve outgrown your look, your market’s moved on or you’ve evolved and your brand hasn’t, a rebrand is your chance to take control of how you’re perceived.
We help organisations rethink, rebuild and relaunch their brands with confidence. That includes redefining your strategy, refreshing your identity and rolling out the new brand across every platform and touchpoint.
We know how to manage the moving parts, keep your teams engaged and turn a big shift into something that’s smooth, strategic and commercially smart.
How we work.
Start with clarity.
We run workshops, audits and stakeholder interviews to understand what’s working, what isn’t and what the brand needs to do now.
Shape the change.
From messaging and tone to visual identity and architecture, we build a brand that reflects your direction and helps you lead it.
Roll it out.
We support internal launch, asset development, campaign creative and go-live plans.
Why organisations rebrand.
- To reflect a shift in strategy or ambition
- To reach new markets or stand out in a crowded one
- To recover from reputational issues or inconsistent branding
- To move on from an outdated or disconnected identity
- To bring together multiple teams, services or divisions
- To make the business feel as good externally as it already is internally
If your brand is holding you back, this is how you get ahead.
Case in point.
Wodson Park.
The brief.
Wodson Park wanted to refresh its brand and online presence to better reflect its role as a hub for sport, fitness and wellbeing. The goal was to attract more visitors, strengthen its community profile and ensure its communications kept pace with the wide variety of activities on offer.
Our approach.
We developed a new brand identity for Wodson Park, including a logo refresh and a full website revamp to improve usability and showcase facilities. To keep the brand consistent, we delivered a suite of design work, from class posters to digital slideshows for the centre’s TV screens.
The result.
The rebrand and website has given Wodson Park a stronger platform to promote its services, while ongoing design work ensures a consistent, modern look across all touchpoints. Today, Wodson Park has a joined-up, professional marketing approach that supports its long-term role as a trusted community hub.
Why Strand.
We don’t rebrand for rebranding’s sake. We get to the root of what your brand needs to do and we help you do it seamlessly.
That means experienced creatives, commercial strategy and senior-level support from start to finish. Whether we’re evolving what’s already working or starting from scratch, we make sure the process is structured, thoughtful and focused on what you need to achieve.
We also manage the messaging, internal comms and delivery details because a rebrand is only as strong as the way it’s rolled out.