The journey behind the Strand rebrand
Strand was built to bring every strand of marketing together. This rebrand...
Digital
Reddit has overtaken TikTok in UK usage
Reddit’s UK growth shows audiences want depth not just feeds, forcing brands...
Why customer loyalty is harder to buy in 2026
Growth isn’t about who you win. It’s about who stays. Retention is...
Why brands are pivoting to creator-led social strategy
Brands are shifting spend to creator-led content as social listening and relevance...
Why social media feels harder than it used to
Social media feels harder as algorithms limit organic reach. Understand the shift,...
Paid advertising works best when it’s boring
Paid media algorithms need stability to learn. Constant optimisation resets performance and...
Email isn’t dead. It’s just being used poorly
Email marketing still works when relevance beats volume. Clarity, intent and trust...
Why GEO matters for every brand
AI is driving brand recommendations. GEO determines whether yours is part of...
Why integration is the only strategy left
Your customers don’t see PR, paid or social. They see one brand…...
Give your marketer a seat at the table
Marketing isn’t a delivery function. It’s a decision-maker. Bring marketers in early...