The journey behind the Strand rebrand
Strand was built to bring every strand of marketing together. This rebrand...
Communications
Why customer loyalty is harder to buy in 2026
Growth isn’t about who you win. It’s about who stays. Retention is...
When ‘we’ll wait and see’ becomes a reputational risk
Delaying communication feels cautious, but silence fuels speculation and erodes trust when...
The hidden cost of silence
Marketing isn’t a cost to cut in uncertainty. It’s the engine that...
Rebranding isn’t a design project
A successful rebrand doesn’t just change how a business looks. It changes how it...
How to write an award-winning entry
Great work doesn’t win awards on its own. Clear structure, proof and...
Your brand’s next battleground is inside your business
Informed, confident employees are your secret weapon.
Why GEO matters for every brand
AI is driving brand recommendations. GEO determines whether yours is part of...
Why integration is the only strategy left
Your customers don’t see PR, paid or social. They see one brand…...
Why your people want a CEO who communicates like a CMO
The missing skill in many boardrooms isn’t finance or operations. It’s communication.