Copywriting
We write. A lot.
Sharp, warm, clever, clear. Words that work, whether they’re going in a press release or a pitch deck.
Words with a job to do.
We don’t just fill space. We write to connect, explain, persuade and move. From straplines to speeches, captions to campaigns, we help brands sound like themselves, just better.
Our copy delivers clarity and tone in one; no overthinking, no underdelivering. If it needs saying, we’ll write it.
How we work.
Find the voice.
We start with your tone, your audience and your goal and then find the clearest, sharpest way to say it.
Write with intent.
Everything we write has a purpose. Sometimes it’s to make a point. Sometimes it’s to win an award. Sometimes it’s just to make someone smile. All very valid.
Edit with care.
We refine, review and polish and work fast without compromising the words that matter.
What we write.
Everything. Really.
- Campaign copy
- Straplines and headlines
- Internal comms and leadership comms
- Web copy and landing pages
- Email and social content
- Award entries
- Speeches and scripts
- Reports and statements
- Video voiceovers
- Thought leadership and ghostwriting
- Editorial and magazines
(And yes, we’ll proof the annual report too.)
Case in point.
The Fox and Duck.
The brief.
When a new landlord took over The Fox and Duck, the pub’s reputation was at rock bottom. A damaging TV appearance had stuck, online perception was poor and bookings were thin. The pub needed more than visibility, it needed a new story.
The strategy.
We rewrote how the pub spoke to its audience. Every post, press release and platform update was shaped with intent. Clear, warm copy replaced defensive messaging. Storytelling brought everything to life. Seasonal campaigns were built around language that made people feel welcome, not sold to.
The point.
The change in language changed perception and perception drove action. The Fox and Duck went from reputational damage to a thriving local brand. Facebook followers grew from 50 to around 8,000, with reach increasing by 493 per cent. Instagram reach rose by 221 per cent, with top posts seen by nearly 200,000 people.
Why Strand.
We’re writers at heart, journalists by trade, communicators by instinct.
That means we’re not just good with words. We’re good with messages, meaning and getting to the point.
We write across every platform and format, from strategic content to campaign creative and we do it fast, with flair and without the need for a second draft. (Although, we’ll do one anyway. Because we’re nice like that.)