Social media management
Content that connects.
We help brands maintain a strong, purposeful presence across the right platforms with content that’s well-crafted, well-planned and built to support your goals.
Social that supports strategy.
You get more than just posts. We create social media content with a clear role in your wider marketing; strengthening brand visibility, reinforcing key messages and keeping you active in the right conversations.
From full-service delivery to light-touch planning support, we adapt to your internal capacity and ensure nothing stalls.
How we work.
Start with strategy.
We align your content with your audience, objectives and tone of voice, building a social presence that makes sense for your business. No vanity metrics.
Create with care.
We develop messaging themes, write smart copy and deliver creative that reflects your brand.
Deliver with consistency.
We manage calendars, approvals and scheduling, making sure your social stays active and aligned without adding pressure to your team.
What we deliver.
Support includes full delivery or content-only collaboration and we flex as your needs change.
- Content strategy and planning – Focused themes and structure, tailored to each platform
- Copywriting and creative – On-brand content designed to inform, engage and build trust
- Scheduling and publishing – Reliable, well-managed execution
- Content calendars – Planned in advance with room to adapt
- Community and engagement support – Optional management and monitoring
- Performance insight – Reporting that connects activity to outcomes
- Social paid campaigns – We deliver paid social as part of your broader PPC strategy
Case in point.
The Fox and Duck.
The brief.
The Fox and Duck in Therfield wanted to raise its profile to attract more customers using social media as a driver. We knew with our support the pub’s reach and impact could be much bigger.
Our approach.
With the support of then landlord Ivan Titmuss, we took over the running of all the pub’s social media accounts, including Facebook, Twitter (now X) and later, Instagram. We positioned Ivan as the voice of the pub and made use of his sometimes off-the-wall ideas to build a regular stream of engaging content.
The result.
The Fox and Duck won national two awards for its digital marketing as its online following grew. With the majority of its online engagement initially coming from Facebook, post likes ranged from 10 to 200 and a steady increase in follower numbers of around 20 a month.
Ivan was delighted, saying: “The results have been outstanding. We get at least 50 per cent of our bookings now through social media.”
Why Strand.
We don’t just fill news feeds, we build a credible, consistent presence that reflects your brand at its best.
Your social content won’t sit in isolation. It will align with your comms, campaigns and creative, with one team managing the process and making sure it delivers. We also design beautiful graphics.