PPC
Paid advertising that performs.
We don’t just launch ads, we build performance. Our PPC campaigns are built around strategy, not just what the platforms push.
Built on experience.
We’re not here to blindly follow platform prompts. We manually manage bids, budgets and creative with precision using insight, not guesswork.
Whether you’re scaling up or tightening spend, we make your budget work harder and smarter.
Our approach.
Diagnose first.
We start with your data and goals. Then we build plans that make sense for your business.
Launch smart.
We write ads designed for attention, align landing journeys with purpose and manage bidding with strategic intent.
Accelerate results.
With ongoing optimisation, live adjustments and goal-focused reporting, we keep performance on track in real time..
Our PPC strands.
We don’t stick to one platform. We tailor to what works:
- Google and Microsoft Search Ads
- Display and YouTube ads
- Shopping and product campaigns
- Campaign planning and setup
- Ad copywriting
- Landing page optimisation
- Bid and budget management
- Custom reporting and performance analysis
How we work.
Get under the skin.
We dig into your business goals, audiences and data to shape a plan that works commercially, not just technically.
Build the right mix.
From PPC and paid social to email and analytics, we combine tactics that support your goals and speak to your market.
Optimise, always.
We adapt in real time, based on what’s working. You’ll get reporting that makes sense and insight you can act on.
Case in point.
Hampshire Trust Bank .
The brief.
Hampshire Trust Bank (HTB) was testing new ways to drive customer acquisition, requiring a fast-turnaround paid media strategy to trial channels and scale results.
The strategy.
We built and launched a three-month paid media plan with tailored targeting and sharp messaging, allowing HTB to test channels and measure results.
The point.
The campaign supported a 13 per cent YoY uplift in new accounts, with enquiries rising consistently throughout the test period. HTB expanded its investment in paid media for new customer acquisition.
Why Strand.
Your PPC shouldn’t run in isolation. We make sure it aligns with your other marketing and comms activity because performance works smarter when everything’s connected.
We’re the partner that:
- Manages bids manually, not via autopilot
- Integrates with your in-house marketing team
- Reports clearly on what matters
- Moves fast at every step