Lawrence Dean Recruitment
The brief.
Post-pandemic, the recruitment sector was under pressure. Businesses needed to hire quickly but candidates were in short supply. Lawrence Dean Recruitment, already a respected agency, asked Strand to help boost client enquiries and strengthen its digital presence.
The strategy.
We launched the company’s very first Google Ads campaign – built from scratch with sharp new content and highly targeted keywords. Alongside this, we advised on website content to maximise conversions and ensure every enquiry was captured. Monthly reports tracked what was working and regular calls gave the team clear recommendations on performance and opportunities for growth. After this initial success, our remit expanded. We supported Lawrence Dean with fresh content for its website, managed social media and delivered targeted email marketing. Each element was designed to keep the business visible, credible and competitive in a fast-moving recruitment market.
The point.
Introducing Google Ads gave Lawrence Dean a new channel that delivered immediate and sustained results: a click-through rate of 10 per cent, an ROI of 740 per cent and a cost-per-click of just 57p. The business saw a surge in client enquiries and gained a trusted marketing partner to support long-term growth. Over time, the wider marketing support boosted enquiries further, strengthened their brand online and gave the business a joined-up strategy for long-term growth.
Testimonial.
“Our business has been impacted really positively since we first started working with Strand. In the last year, I can attribute over four times return on investment from the money that we’ve invested in them. It’s also wonderful having your own sounding board for all things marketing and PR.”
Sarah Leete, Co-founder and Director
