Hampshire Trust Bank (HTB)
Hampshire Trust Bank (HTB).
Internal comms and paid media that boosted culture and acquisition.
The brief.
Hampshire Trust Bank wanted to strengthen engagement with its People team and improve how colleagues across the organisation were informed, recognised and connected. At the same time, the bank was testing new ways to drive customer acquisition, requiring a fast-turnaround paid media strategy to trial channels and scale results.
The strategy.
For internal comms, we worked closely with the People team to design and deliver materials that connected colleagues and reinforced culture. This included branded content, video and design assets to celebrate achievements and highlight HTB’s values.
In parallel, we built and launched a three-month paid media plan across LinkedIn, Meta and Google Ads. Tailored targeting and sharp messaging cut through quickly, allowing HTB to test channels, measure results and expand activity with confidence.
The point.
Our work gave HTB’s People team the tools to communicate more effectively and build a stronger sense of pride across the organisation. The deliverables increased visibility of achievements and helped embed values in everyday culture. On the customer side, the campaign supported a 13 per cent YoY uplift in new accounts, with enquiries rising consistently throughout the test period. Costs remained low, proving the value of paid media in accelerating acquisition. Following this success, HTB has since expanded its investment in paid media for new customer acquisition.
Testimonial.
“The team at Strand has been fantastic to work with. They have supported us across a number of projects, from strengthening how our People team communicates internally to delivering campaigns that have driven real results in savings. What stands out is how quickly they got to grips with our needs and understood what we were trying to achieve. They bring energy and expertise – a powerful combination – and it makes a real difference.”
Kelvin Godhard, Deputy Managing Director
