Rooprai Spinal Trust
Rooprai Spinal Trust.
Flexible PR that raised awareness and shared stories of impact.
The brief.
Rooprai Spinal Trust (RST), a multi-award-winning charity dedicated to supporting those with spinal cord injuries, wanted communications support that could help raise awareness of its work and share stories of impact. With a small team and limited resources, RST needed flexible, ad-hoc help to deliver professional content when it mattered most.
The strategy.
We provide ongoing press support, drafting and distributing releases to highlight RST’s events, achievements and campaigns. Alongside this, we create website content that captures the voices of the people RST supports and keeps stakeholders updated with the charity’s progress. Our role is to be on hand as and when needed, providing sharp, timely comms that amplify the Trust’s message.
The point.
Our support has helped RST secure positive media coverage, strengthen its digital presence and keep its community of supporters, funders and volunteers engaged. By providing ad-hoc but professional PR and content support, we’ve allowed the Trust to focus on what it does best – supporting those with spinal cord injuries – while ensuring its story continues to be heard.
