Ayrshire Chamber of Commerce
Ayrshire Chamber of Commerce.
PR that built authority and delivered standout regional coverage.
The brief.
Ayrshire Chamber of Commerce wanted to raise its profile, build credibility and generate media coverage that would demonstrate the tangible value for its members and prospective members.
The strategy.
We built a clear media plan and provided full press office support, drawing on our background as journalists to shape stories that mattered. By positioning the Chamber as the voice of business in Ayrshire, we ensured its activities, views and successes were consistently represented in the media.
The point.
In just 12 months, the Chamber achieved 126 pieces of coverage and a 967% ROI. One month broke all previous records with an equivalent advertising value in excess of £31,000. Crucially, the Chamber now has a regular presence across all Ayrshire media titles, strengthening its visibility with members, prospective members, partners and the wider business community. Raising the Chamber’s profile has reinforced its value to existing members while attracting new businesses who want to be part of an organisation that is seen, heard and respected.
